Renee Racine
Freelance Writer
Toronto

416.845.3771

email: rd_racine@hotmail.com

online portfolio: www.bewarethefish.com


C L I P : F E A T U R E : O L A Y / P & G

This article appeared in the January 2004 issue of "Being Beautiful", Olay/P&G's newsletter.


Brighten Your Smile


A bright healthy-looking smile is this year’s must-have fashion accessory. More versatile than great shoes and more important than a matching handbag, your smile is often the first thing people will notice. It’s no wonder we’re all in such a craze to find the most effective, affordable methods of achieving that whiter, brighter smile.
Let’s review some of the most popular ways of brightening smiles:

Diet and Nutrition
Believe it or not, your dietary habits can affect the overall whiteness of your teeth. When it comes to staining your teeth, smoking and drinking coffee, tea or red wine are prime suspects. Cutting those out completely, or at least learning to brush or rinse afterward is critical to finding your whiter smile.

You can also help your teeth along their path to whiteness by eating more fruit -- especially apples which help clean your teeth naturally. Of course, milk is still a great source of the calcium that healthy teeth need and though you might prefer bottled water, your tap is a wellspring of helpful fluoride.

Taking a daily multivitamin will ensure you’re getting all the nutrients you need to keep your teeth looking healthy from the inside out!

Dental Hygiene
Another natural helper is good dental hygiene. Brushing and flossing after every meal keeps your teeth from accumulating stains. You can any number of the whitening toothpastes on the market. Crest Extra Whitening Toothpaste is a great tasting, effective way to keep stains at bay. Use it every time you brush.

Don’t forget to visit your dentist! Regular dental check-ups keep tartar under control, leaving less build up for stains to cling to.


At-Home Whitening
Fortunately, there is an option in at-home whitening that has been used by thousand of Canadians as an effective, easy way to brighten your smile. Crest Whitestrips has the same enamel-safe ingredient used by most dentists and they’re far more affordable.

Wearing the virtually invisible strip for just 30 minutes twice each day is clinically proven to produce a whiter, brighter smile in only 2 weeks. Crest Whitestrips hold the whitening ingredient against your teeth long enough to get at the stains beneath the surface. And you will have whiter teeth for 12 months!

Cosmetic Dentistry
One of the most effective whitening options is, of course, cosmetic dentistry.Unfortunately, it is also the most expensive. You can expect a professional bleaching or laser stain removal treatment at your dentist’s office to cost anywhere from $300 to $1600 CDN (ouch!) and it may require several visits.

Most dentists offer a “take home” whitening kit in the lower price-range ($300 CDN). This usually involves a nighttime bleaching tray that you wear in your mouth over the course of several nights. While generally effective, many people find the nighttime bleaching to be a bit intrusive.

 

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