Renee Racine
Content and Communications Specialist
Toronto
416.845.3771

email: rd_racine@hotmail.com

online portfolio: www.bewarethefish.com

F O C U S 

Digital Strategy, CRM, Marketing Communications, Copywriting

P A R T I C U L A R S 

creative and bright, I develop clear, concise copy that's right on target
experienced communications manager with sales and marketing planning experience
strategic focus on developing newsletters, contest, and viral communications
skilled writer with direct marketing, corporate communications, feature writing experience
expert researcher, editor, technical writer and project driver
fantastic client management skills, team player, self-directed
excellent time-management skills, organized, efficient and always deadline ready

B E S T W O R K 

Olay Total Effects, Crest Whitestrips, Clairol, Hilton, Jolly Rancher, OhHenry!, Lavalife.com

R E F E R E N C E S

Scott Rogers, former Director of Marketing at Lavalife.com writes:

"Without question, Renee is a top tier writer and strategist. I have always been extremely happy with the quality of her work. Importantly, she is able to apply her craft to the specific needs of the target audience to maximize website appeal and grow site usage. This is why she is also such a great content strategist."

Ian Giles, Director of Strategic Services at iPlatform writes:

"I have worked with many copywriters in my 10 years in the ad agency business and Renee is definitely one of the top creative people I have worked with. She would be an excellent addition to any team."

E X P E R I E N C E

N5R Digital Marketing Agency N5R.com
Director, Creative and Account Services > 2003-2005
Highlights:
> manage high-value client relationships
> strategy and project management for interactive marketing campaigns
> newsletter strategy, communications strategy, marketing plans, online media plans
> write and manage all internal communications, provide creative direction and copywriting on all client accounts

First Media Group questpersonals.com
Web Marketing Manager > 2003
Highlights:
> manage all aspects of content and marketing initiatives for emerging online dating product
> develop brand story and voice through creative direction, marketing, product development
> initiate development of new functionality and features
> increased membership by 200% in first 3 months

Beware the Fish bewarethefish.com
Founder, Freelance Writer > ongoing
Highlights:
> copywriting for large, multinational direct marketing campaigns including Crest Whitestrips, Olay Total Effects, OhHenry!, Benson&Hedges, Clairol and Jolly Rancher
> freelance feature writing for various online publications
> creation and maintenance of web editorial and interactive forums

Lavalife Inc. lavalife.com
Content Manager > 2001
Highlights:
> direct content initiatives for Canada's largest online community
> create all copy and marketing material for new brand
> develop content strategy and syndication opportunities for partnership with MSN, MSNBC, Sympatico and Toronto.com
> write online advertising copy for banners and tiles appearing on MSN Hotmail
> manage external writers and other contributors
> manage and deliver on expectations of active community members
> work with external branding and advertising agencies to ensure voice and tone of brand

Passport New Media passportnewmedia.ca
Content Strategist > 1999-2001
Writer, Ghostwriter, Editor > 1998
Highlights:
> develop content and online community for large, multinational brands such as Loblaw, British Airways, A&P/Dominion, Teranet
> initial development of content structure/navigation through site map development
> project management on content driven projects
> develop and maintain all internal sales materials, editorial calendar and PR schedule
> liase with Executive Team to develop Passport branding and marketing potential
> work closely with Creative Director, Information Architects, Sales and Project Managers
> management of all content development services such as community, personalization, and copy writing/editing of new and legacy site materials as required

Interactive Media Group webpersonals.com
Editor > 1999
Content Developer > 1998
Advice Columnist > 1997
Highlights:
> develop and evolve new content driven ezine property with the purpose of increasing user 'stickiness', appealing to a market and evaporating product stigma
> build and develop online community between historically segregated brands
> establish strategic content alliances with other online industry leaders
> develop and maintain editorial calendar
> assign feature articles to freelance writers; edit submissions
> develop community content on multi-level product (3 brands, 9 communities): such as advice columns, polls, contests
> script all site related copy including promotional email, product announcements and general navigational copy

Thank you for reviewing my resume. To arrange a meeting please call 416.845.3771
Full references, clips and a complete list of clients are available upon request.